If you thought his blog was good, the guru in person is better! Adam played an instrumental role in identifying the key elements of my personal and professional background relevant to an Admission Committee.
I very much liked that he never tried to make me fit in any mold as he always pushed me to present an honest, genuine and coherent story. Also, the process was very professional: Adam is very clear with the scope of the deliverables, honest with the use of his time and is always on time to deliver. Looking back, he really helped me to drastically improve my essays.
If you are willing to receive honest and hard feedback, then I totally recommend you trusting him!