Three things:

#1- Having hired a well known major admission consulting firm a few years ago, I was deeply frustrated: not only I was dinged by all the schools I applied, but also I had lost all hopes of even thinking about getting an MBA. I was nowhere. I still remember that phone call when Adam helped me in positioning my profile after all the dings. I spoke with a bunch of admissions consultants before speaking with Adam, but I found that Adam really knows his stuff. He is absolutely unbeatable when it comes to admissions.

#2- Adam really praised my work, when I did well. On the contrary, he also made me re-write essays when they were substandard. After working with Adam for a few months, I realized my mistakes in earlier application season. At the end of the day, he wouldn’t let me submit bad essays. This was really valuable for someone who didn’t receive clear positioning from the well known admissions consulting firm I worked with previously.

#3- Most importantly, I found that unlike that firm, Adam is not greedy for $. Per-hour pricing turned out to be a bit cheaper than XYZ # of school packages charged by the firm I had worked previously with.