I highly recommend Adam! He was very helpful in 1) understanding what each school is looking for / how to tailor apps to each school 2) digging into / picking my personal stories that would make my app compelling through live brainstorming together 3) informing me about the conventions of business school app process (e.g., where to best allocate word count) 4) helping me feel comfortable about the interview process. I didn’t know many people personally going through the MBA process when I did, so he was a very reliable source of resource and support. He can definitely be tough on you but think that ultimately helped me produce a better app. I don’t think I could have gotten into my selected schools without his insights.