Columbia MBA Essays for January and August 2013 Admission
Jul, 12, 2012
Categories: Admissions Consulting | Columbia Business School | Essays | MBA | MBA留学
Columbia Business School has again changed their MBA application essay set for January and August 2013 entry. As has been the trend at other top US programs, applicants for the Class of 2015 to CBS will have to write less than those who applied last year.
You can find testimonials from my clients admitted for CBS here. In the last application cycle, I had a total six clients admitted to CBS for January (J-Term), Early Decision (ED), Regular Decision (RD) 2012 entry. Before discussing the essays, I will discuss who J-Term is for and differences between ED and RD.
- you are an entrepreneur;
- you want to join your family business;
- you plan to return to your current employer;
- you are sponsored by your company;
- you want to remain in the same industry;
- you have built a strong professional network in the industry of your choice.
AUGUST ENTRY: ED VERSUS RD
- Candidates have decided that Columbia is their first choice and must sign the following statement of commitment within their applications: I am committed to attending Columbia Business School and will withdraw all applications and decline all offers from other schools upon admission to Columbia Business School
- Applicants must submit a nonrefundable $6,000 tuition deposit within two weeks of admission
In my experience, there are two types of applicants to ED. The first type are those people who really consider Columbia as their first choice and sometimes make no other applications. For this type of applicant, choosing ED is easy. The second type of applicant likes Columbia, but it is not necessarily their first choice. This type of applicant applies to ED because it is perceived as easier to get admitted to than Regular Decision (RD). This type of applicant treats the $6000 deposit as an insurance policy in the event that they are not admitted to HBS, Stanford, and/or Wharton (I don’t know of any cases of applicants losing $6000 to go to other top programs). If they do get into HBS, Stanford, or Wharton and break their commitment to Columbia, they lose $6000 and make Columbia admissions mad. Can Columbia do anything aside from keeping the money? No. For those who have no problem breaking oaths and losing $6000, treating ED as possible insurance is a rational decision through clearly not an ethical one.
THE ESSAY QUESTIONS
Given significant changes to the questions, I have again had to rethink some of the strategies I used successfully with clients in the past. You find testimonials from some of them here. All questions are taken from the online application.
SHORT, BUT CRITICAL QUESTION ON GOALS:
What is your immediate post-MBA professional goal? Required by all applicants. (200 characters including spaces!)
Take this very short statement seriously. While some schools have included such statements as a part of the application, it is not usually the case that such a short statement would be included among the essays. Remember this is 200 Characters, not words. This would be about 40-50 words.
CBS actually provides examples of possible responses on the website:
Example 1: “After my MBA I want to build my expertise in the energy sector and learn more about strategy and decision making by joining a consulting firm specializing in renewable energy and power companies.”
Example 2: “After my MBA I hope to work in business development for a media company that is expanding its market share in Asia.”
Example 3: “My short term goal is to work with an investment firm that utilizes public private partnerships to invest in community development projects.”
As you can see from the above examples, CBS is looking for a short, but a very clear statement of what you intend to do after your MBA. If you have difficulty explaining your immediate post-MBA plans in the space given, I think that is likely an indication that your plans are too complex. Think of this has the briefest possible elevator pitch (see below for more about elevator pitches) you will make for yourself. Obviously what you state here should be backed up by what you discuss in Essay 1 (or the reapplicant essay for reapplicants).
A. Why are you pursuing an MBA at this point in your career, and how do you plan to achieve your immediate and long term post-MBA professional goals? (Maximum 500 words)
Columbia is specifically asking why now in reference to your present career. As result, you will need to explain “Why an MBA now?” in relationship to the work you have done so far. The balance of this question is focused on the future so don’t let your explanation of your past experience crowd out answering the primary parts of this question: Your goals and need for an MBA. Do not over-focus on your past experience here, I am suggesting
you discuss your past professional experience only in the context of an
argument about why you need an MBA now.
An example of circular (tautological) reasoning: “I want to take Capital Markets & Investments because I am interested in learning about capital market investing.”
This kind of circular reasoning is so common. Usually it takes place within a paragraph consisting of many such sentences. They actually convey nothing about the applicant. They are just abstract needs and will have limited impact on your reader. The admissions reader wants to learn about you, not about their own program.
An example of an explanation for why: “While I have been exposed to finance through my work at MegaBank of Joy, I presently lack the kind of comprehensive understanding of capital market investing that I will need to succeed as an investment analyst and I know I can gain at Columbia.”
A more complete explanation would include additional details about the kind of issues that the applicant is interested in learning about and/or specific ways the applicant intended to apply what he or she would learn at Columbia. By focusing on very specific learning needs and explaining those needs in relationship to one’s goals and/or past experience, the admissions reader will be learning about you.
Keep in mind that you do have Part B. for explaining why you love Columbia. Here you are just trying to explain why you need a (Columbia) MBA.
YOUR… | Present Career | Post-MBA | GAP BETWEEN PRESENT & FUTURE |
DEGREE ROI: What skills and other aspects of the MBA will help you achieve your post-MBA objectives? |
ORGANIZATIONAL ROLE | Industry:Function:
Responsibilities: |
Industry:Function:
Responsibilities: |
Industry:Function:
Responsibilities: |
Industry:Function:
Responsibilities: |
STRENGTHS | 1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
WEAKNESSES | 1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
OPPORTUNITIES | 1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
THREATS | 1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
1. 2. 3. |
Be informed about your goals. Columbia Admissions needs to believe you know what you are talking about. If you are changing careers, no one expects you to be an expert, but you should come across as having a clear plan based on real research into your future. If you are planning on staying in your present industry, you should be well informed not only about the companies you have worked for, but about the industry as a whole. If you are not already doing so, read industry related publications and network.
Those August ED and RD applicants who are changing fields should most certainly read industry related publications in their intended field. Additionally I suggest conducting informational interviews with at least one peer level and one senior level person in that field. Conduct a peer level interview to get a good idea of what it would be like to actually work in that industry. Conduct a senior level interview to get the perspective of someone who can see the big picture and all the little details as well.
Don’t know anyone in your intended field? Network! One great way to start is through LinkedIn. Another is by making use of your undergraduate alumni network and/or career center.
LEARN WHAT IS HOT. No matter whether you are changing fields or not, learn what is hot now and try to figure out what will be hot by the time you graduate. Now, of course, this is just a plan and chances are that what is hot in your industry or field now may very well be cold in the future. The point is to come across to Columbia Adcom as someone who is not only well informed, but has CUTTING-EDGE knowledge. In addition to Columbia’s Public Offering blog, also look at ideas@work, and The Chazen Web Journal of International Business. Some other great general sources for learning what is hot: Harvard Working Knowledge, Harvard Business Review, University of Chicago GSB’s Working Papers, The University of Chicago’s Capital Ideas, Stanford Social Innovation Review, Knowledge @ Wharton, and MIT Sloan Management Review.
You may also want to do a search on itunes for podcasts: My favorites are Entrepreneurial Thought Leaders (from the Stanford School of Engineering, but totally relevant) Net Impact, Chicago GSB Podcast Series, and Harvard Business IdeaCast. INSEAD, IMD, LBS, and Wharton also have podcasts.
LinkedIn Answers: Also consider joining LinkedIn and make use of LinkedIn Answers. LinkedIn Answers is a great way to tap into cutting edge expertise (including my admissions advice!). Follow LinkedIn’s rules and you will often be able to obtain excellent information.
Hoovers: For information about specific companies, Hoovers is just a great way to learn about key facts including competitors (a very useful way of knowing who else you might want to work for and to learn about an industry). While primarily focused on the US, Hoovers does have listings for companies worldwide.
Vault: For scope of coverage, this site is a must. Vault includes both career and admissions information. It includes both company specific and industry-wide information.
Other sources: Read magazines, websites, and books that relate to your intended field.
2. Read the second part: “Describe…” It is the actual question.
3. Watch the video. If all you do to learn about the Columbia community is watching this video, you are total idiot. Maybe you will learn something (For example, Columbia really needs a better video.) you did not know before watching it. If you so, you don’t know anything about the Columbia community.
4. Read the first part of the question. It is the Columbia Admissions office’s understanding of what the Columbia community is. Best accept that understanding if you know what is good for you. Drink the Kool-Aid, it will not kill you.
5. Continue reading my analysis.
Restatement of question: In 250 words or less, please identify specifically why you want to join the Columbia community.
Given the length of the essay, I don’t suggest mentioning more than about 2-3 topics. You should align your reasons for joining the community to your goals, but that does not mean you can’t discuss some aspect of the community that really appeals to you for other reasons.
Ways you want to become part of the Columbia Community | Why? (Relate to goals, personal interests, background, values) | How will you contribute? (You need not always mention your contribution) | Why does Columbia need to know this? |
Way 1: | |||
Way 2: | |||
Way 3: |
Required by all first-time applicants and reapplicants who last applied before 2012. Describe a personal experience and how it has influenced who you are today. This essay should have a personal rather than a professional focus. (Maximum 500 words)
This question is not new. I am happy about that. My advice last year was good, so here it is in somewhat updated formulation.Bad answers to this question will likely to do the following:
–Focus too much on action and context and not enough on providing an interpretation of who you are.
–Focus on a professional accomplishment, which you are clearly being told not to do.
-Focus on an important life experience that does not really have any clear selling points about who you are.
I mention the above because I view these as typical problems I see with ineffective answers to this question.
An Experience which has shaped you: UCLA has actually been asking about such topics for many years. What is nice about the CBS version is that it is rather open ended. Some possibilities that I can suggest:
-A critical academic experience that determined your career direction.
-Overcoming an obstacle that improved your leadership, teamwork, communication, or other MBA-program and/or career goal relevant skill(s).
-An experience that taught you very important life lessons that you have applied.
-An experience that has played a critical role in the decisions you have made in your life.
My suggestion that you try to come up with at least a few options before focusing on one personal story. Some questions to ask yourself:
-Is the story one that is so obvious from other aspects of my application that much of it is redundant? If so, you need another topic.
-Is the story one that might actually say something negative about me? If so, you need to either modify the story or find a different one.
-Is the story one that helps CBS see why I have the characteristics of someone who can succeed academically and/or professionally? If not, you really need to think whether the story is worth telling CBS.
Based on what I saw last year, the best answers were soulful, highly personal, and showed the applicant at both their personal best and most human. Stories involved accomplishment, failure, personal crisis, pain, love, friendship, and engaged the reader. In other words, there are many possible excellent ways to answer this question.
Optional Essay:
Is there any further information that you wish to provide the Admissions Committee? Please use this space to provide an explanation of any areas of concern in your academic record or your personal history. (Maximum 500 words)
As with other school’s optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.
In addition to GMAT/GRE, TOEFL, and GPA problems, other possible topics include issues related to recommendations, serious gaps in your resume, concerns related to a near total lack of extracurricular activities, and major issues in your personal/professional life that you really think the admissions office needs to know about.You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?
If you can answer “Yes!” to all four questions, it might be a good topic to write about.
FOR REAPPLICANTS:
Required by all reapplicants who last applied in 2012.
A. How have you enhanced your candidacy since your previous application? Please detail your progress since you last applied and reiterate how you plan to achieve your immediate and long term post-MBA professional goals. (Maximum 500 words).
B. Please view this video, entitled Community at Columbia. Diverse, tight-knit clusters and carefully selected learning teams are defining features of the first year at Columbia Business School. Along with more than 100 student organizations and countless events each semester, the cluster system helps to create a supportive and devoted lifelong community.Describe why you are interested in becoming a part of the Columbia community. (Maximum 250 words)
Columbia’s Reapplication Checklist can be found here. You will not be able to submit new answers to essays 1A or 2, but will have to use only the reapplicant essay. Please see my comments regarding part B. of this question above. My extensive comments on goals above, also apply here.
When judging reapplicants, Columbia makes it perfectly clear what they are expecting. See here for their criteria. Clearly this essay gives you the opportunity to:
1. Showcase what has changed since your last application that now makes you a better candidate.
2. Refine your goals. I think it is reasonable that they may have altered since your last application, but if the change is extreme, you had better explain why.
3. Make a better case for why Columbia is right for you.
For more about my many posts on reapplication, please see here. I have helped a number of reapplicants gain admission to Columbia.
CONCLUSION: Columbia Loves to Be Loved
One thing that is consistent about Columbia Business School is that they want to know that their school is your first choice. If you have an alumni interview you can be expected to be asked about that very directly. See here for my advice on Columbia interviews.