Columbia Business School Essays for January and August 2012 Admission

• you are an entrepreneur;
• you want to join your family business;
• you plan to return to your current employer;
• you are sponsored by your company;
• you want to remain in the same industry;
• you have built a strong professional network in the industry of your choice.

THE ESSAY QUESTIONS
Given significant changes to the questions, I have again had to rethink some of the strategies I used successfully with clients who were admitted in 2009, 2010, and 2011.  You find testimonials from some of them here.  

All questions are taken from the online application.

SHORT, BUT CRITICAL QUESTION ON GOALS: What is your post-MBA professional goal? (200 characters)
Take this very short statement seriously.    While some schools have included such statements as a part of the application, it is not usually the case that such a short statement would be included among the essays.

Remember this is 200 Characters, not words.  This would be about 40-50 words.

CBS actually provides examples of possible responses in the online application Essay page:

Example 1: “After my MBA I want to build my expertise in the energy sector and learn more about strategy and decision making by joining a consulting firm specializing in renewable energy and power companies.”

Example 2: “After my MBA I hope to work in business development for a media company that is expanding its market share in Asia.”

Example 3: “My short term goal is to work with an investment firm that utilizes public private partnerships to invest in community development projects.”

As you can see from the above examples, CBS is looking for a short, but a very clear statement of what you intend to do after your MBA.  If you have difficulty explaining your immediate post-MBA plans in the space given, I think that is likely an indication that your plans are too complex.  Think of this has the briefest possible elevator pitch (see below for more about elevator pitches) you will make for yourself.  Obviously what you state here should be backed up by what you discuss in Essay 1 (or the reapplicant essay for reapplicants).

Considering your post-MBA and long term professional goals, why you are pursuing an MBA at this point in your career? Additionally, why is Columbia Business School a good fit for you? (Maximum 750 words)
This a somewhat revised version of Columbia’s standard question.  The big change is that this year, Columbia is specifically asking why now in reference to your present career.  As result, you will need to explain “Why an MBA now?” in relationship to the work you have done so far.  The balance of this question is still focused on the future so don’t let your explanation of your past experience crowd out answering the primary parts of this question: Your goals and fit for Columbia. CAUTION: DO NOT OVER-FOCUS ON YOUR EXPERIENCE HERE, I AM SUGGESTING YOU DISCUSS SUCH EXPERIENCES ONLY IN THE CONTEXT OF AN ARGUMENT ABOUT  WHY YOU NEED AN MBA AT THIS STAGE OF YOUR CAREER.

GETTING TO KNOW YOU: Essay 2
Describe a life experience that has shaped you. The goal of this essay is to get a sense of who you are, rather than what you have achieved professionally. (Maximum 500 words)
This a significant modification from the personality question that was asked last year.  The one constant is that CBS is looking to learn about you as person rather than to have a professional accomplishment essay.

Bad answers to this question will likely to do the following:

1. Focus too much on action and context and not enough on providing an interpretation of who you are.
2. Focus on a professional accomplishment.
3. Focus on an important life experience that does not really have any clear selling points about who you are.

I mention the above because I view these as typical problems I see with ineffective answers to this type of question.

An Experience which has shaped you: UCLA has actually been asking about such topics for many years. What is nice about the CBS version is that it is rather open ended.  Some possibilities that I can suggest:

1. A critical academic experience that determined your career direction.
2. Overcoming an obstacle that improved your leadership, teamwork, communication, or other MBA-program and/or career goal relevant skill(s).
3. An experience that taught you very important life lessons that you have applied.
4. An experience that has played a critical role in the decisions you have made in your life.

My suggestion that you try to come up with at least a few options before focusing on one personal story.  Some questions to ask yourself:

1. Is the story one that is so obvious from other aspects of my application that much of it is redundant?  If so, you need another topic.
2. Is the story one that might actually say something negative about me?  If so, you need to either modify the story or find a different one.
3. Is the story one that helps CBS see why I have the characteristics of someone who can succeed academically and/or professionally?  If not, you really need to think whether the story is worth telling CBS.

THREE CHOICES: Essay 3
Essay 3 is completely new for this year. You have to pick one of three options. Each option is quite different. While all three are only 250 words long, you may easily spend much more time writing this essay than Essays 1 or 2. Especially Options A and B are likely to require significant thinking and research. The only option that I recommend for those with very limited time is Option C as it will likely require significantly less to conceptualize and/or research than Options A and B.
THE ELEVATOR PITCH FOR ENTREPRENEURS: Option A:
The annual A. Lorne Weil Outrageous Business Plan Competition is a student initiative managed and run by the Columbia Entrepreneurs Organization (CEO). The competition encourages Columbia MBA students to explore creative entrepreneurial ideas that are sufficiently ambitious in scope and scale to be considered “outrageous.” Students explore these ideas while learning firsthand what goes into the development and presentation of a solid business proposal. Develop your own “outrageous” business idea. In essay form, compose your “elevator pitch.” (Maximum 250 words)

While I think this question really is mainly for those who have entrepreneurial objectives, it could also be used by those who want to highlight their creativity.   I think anyone whose stated goals to CBS are entrepreneurial has a real obligation to write on this topic.  For everyone else, it is just an option that should be exercised if you have a good idea.

I think it is a very good idea to look at the winners of the Weil Competition to get a sense of what Columbia perceives as outrageous in order to realize the following:

1. You should actually be coming up with something that is practical in terms of its implementation, not something so outrageous as to be absurd.
2. The winners of this prize have been actual scalable businesses that serve a real need. Some are very standard in terms of their function, such as retail products, while others serve more of a social entrepreneurial purpose.
3. They might be rather niche products or services, but alternatively (like 2011’s 1st Place winner, PoWaSol) have the possibility of serving a very number of consumers.
4. To get a sense of what kind of elevator pitch is actually used, I suggest watching some of them on Youtube. I watched 2011 1st Prize winner Srikanth Nimmagadda’s pitch for PoWaSol and 2011 2nd Prize winner Andres Small ’12 and Alex Nobel’s pitch for Flipper (I WANT ONE!).
While you should not drive yourself crazy making sure no one has ever come up with your idea before, please try to make sure that are not reinventing some obvious wheel: Google is your friend!

SELLING YOUR POTENTIAL CONTRIBUTION TO THE CBS COMMUNITY: Option B: Columbia deeply values its vibrant student community, the building of which begins at orientation when admitted students are assigned to clusters of 65 to 70 fellow students who take most of the first-year core classes together. During the first weeks of school, each cluster selects a Cluster Chair. Further strengthening the student community are the nearly 100 active student organizations at Columbia Business School, ranging from cultural to professional to community service-oriented. Leadership positions within the cluster and/or clubs offer hands-on management and networking opportunities for students as they interact with fellow students, administrators, faculty members, alumni, and practitioners.
You are running for either Cluster Chair or a club leadership position of your choosing. Compose your campaign speech. (Maximum 250 words)

Just as in Option A, you are being tested on your ability to effectively sell something to someone in a very limited amount of space. Instead of selling a business plan, you are now selling your potential to contribute as Cluster Chair or as a club leader.

London Business School has for years been asking applicants to explain how they would specifically contribute to particular clubs and activities, but CBS is taking that a bit further in as much as you actually have to write an actual speech designed to convince your fellow students.  A successful answer here will do the following:

1. Demonstrate your knowledge of what a Cluster Chair does or of the specific club you are interested in. Therefore, to successfully write an answer to this question, you actually need to know quite a lot about being a Cluster Chair or the club you are interested in. Beyond reviewing the CBS website, I strongly recommend making contact with current students or recent graduates (See Essay 1 for links to CBS resources).  In particular, if you are interested in a club, you should make a specific attempt to learn about that club.  Gold stars will go to those who are not shy and get actual information from students.  
2. Show clearly why you are the right woman or man for the job. Your selling points, whether based on past experience, personality, or particular skills should be clear.
3. Show clearly what you would do if you held the position. It is not enough to say elect me, explain what you agenda would be.
4. Communicate this in a compelling fashion.  You are making speech to get elected, so you need to engage your audience and convince them.  
5. After you have written your speech, actually deliver it in order to revise it.

A GIFT: Option C: Founded nearly three decades ago, the Executives in Residence Program at Columbia Business School integrates senior executives into the life of the School. Current executives in residence include more than a dozen experts in areas ranging from media and investment banking to private equity and management. A hallmark of the program is one-on-one counseling sessions in which executives advise students about their prospective career choices.
Select one of the current executives in residence with whom you would like to meet during your time at Columbia. Explain your selection and tell us how you would best utilize your half hour one-on-one session. (Maximum 250 words)

ANYONE CAN ANSWER THIS QUESTION! Unlike Options A&;B, which I would consider to be hard, Option C is much easier to write.  I am betting that CBS gets more Option C answers than Option A or B answers.  A good answer would do the following:

1. Show you understand enough about a particular executive in residence to select him or her. The question above includes program links. You should read the bios of each executive to select who best meets your needs.
2. Align with your career goals and reasons for pursuing an MBA.  I think this might be too obvious to state, but I am doing it anyway.  You should be able to justify why a particular executive in residence would best meet your needs.
3. Explain what you would hope to learn.

I call this a gift, not only because it is a relatively easy question to answer, but because you are being presented with a great opportunity. The opportunity to speak a senior industry professional might very be the best half hour of your CBS experience. How will you make the make most of it?

ANY CONCERNS?: Optional Essay
Is there any further information that you wish to provide the Admissions Committee? Please use this space to provide an explanation of any areas of concern in your academic record or your personal history. (Maximum 500 words)
As with other school’s optional questions, do not put an obvious essay for another school here. If you read the above, it should be clear enough that this is the place to explain anything negative or potentially negative in your background. If you have no explanation for something negative, don’t bother writing about it. For example if your GPA is 2.9 and you have no good explanation for why it is 2.9, don’t bother writing something that looks like a lame excuse. This is more likely to hurt than help you. In the same vein, don’t waste the committee’s time telling them that your GMAT is a much better indicator than your GPA (the opposite is also true). They have heard it before and they will look at both scores and can draw their own conclusions without you stating the obvious. That said, if you have a good explanation for a bad GPA, you should most certainly write about it.
You can certainly write on something positive here if you think its omission will be negative for you, but before you do, ask yourself these questions:
1. If they did not ask it, do they really need to know it?
2. Will the topic I want to discuss significantly improve my overall essay set?
3. Is the topic one that would not be covered from looking at other parts of my application?
4. Is the essay likely to be read as being a specific answer for Columbia and not an obvious essay for another school?

If you can answer “Yes!” to all four questions, it might be a good topic to write about.

FOR REAPPLICANTS:
The online instructions: Reapplicants: If you have applied to Columbia Business School within the past year, you are required to answer the “What is your post-MBA professional goal? ” question and submit the reapplication essay. If your last application was more than one year ago, you must answer Essays 1, 2 and 3.

REAPPLICATION ESSAY: How have you enhanced your candidacy since your previous application? Please detail your progress since you last applied, reiterate your post-MBA and long-term professional goals, and address why Columbia Business School is a good fit for you. (Maximum 750 words).